Segmentation

Who do you want to serve? It is your choice. You can’t serve everyone everything, but you can serve a segment of the population very well and be successful. How you choose to segment your patient base is directly correlated to how you position your dental business. You can segment your patient base by:

• Demographics—age, [...]

Positioning

Positioning your dental business is an important element to competing successfully in dentistry. There are 2 types of competitive advantage—compete on price or compete on perceived value. Competing on price typically occurs in mature industries where beneficial cost positions can be attained. Competing on price is great for consumers and bad for businesses because it [...]