Measurement

How do you know if you are doing well? How do you know if you are not doing well? How do you know what is working and what isn't? If you don't have defined goals and milestones how will you measure success? What you choose to measure should reflect your goals. For instance, if your [...]

Systems

Your daily operations, patient interactions, and staff interactions are where you get to deliver what you are promising to your public. Your daily operation is the difference between how you want to be perceived and how you are actually perceived. How consistent is the patient experience from initial contact through payment of services?

• Are you [...]

Staffing

You have developed your vision and mission statements; you have chosen your positioning and patient segmentation, now you need to build your team to deliver the type of dental experience for which you want to be known. Building a competent, confident, motivated team is the most important element to your success.

• The right people in [...]

Segmentation

Who do you want to serve? It is your choice. You can’t serve everyone everything, but you can serve a segment of the population very well and be successful. How you choose to segment your patient base is directly correlated to how you position your dental business. You can segment your patient base by:

• Demographics—age, [...]

Positioning

Positioning your dental business is an important element to competing successfully in dentistry. There are 2 types of competitive advantage—compete on price or compete on perceived value. Competing on price typically occurs in mature industries where beneficial cost positions can be attained. Competing on price is great for consumers and bad for businesses because it [...]

Vision and Mission

Vision Statement

A vision statement is a high-level, long-term positioning statement that helps clarify your goals and galvanize your team to help achieve those goals. Creating a vision statement is not a trivial matter and should incorporate the answers to the following questions:

• What do you want from your dental practice?
• Where do you want to be in 5 years?

GOOD MORNING DR. SMITH, or is it Dr. Smith, CEO? Some time ago you made a choice in life to pursue dentistry. You didn’t just wake up one day in your early 20s and say, “Hey, I’m going to apply to dental school today.” No, long before your 20s you made a choice—a choice to [...]

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