The Business of Dentistry – A Seven Part Series: Part 2

Vision and Mission

Vision Statement

A vision statement is a high-level, long-term positioning statement that helps clarify your goals and galvanize your team to help achieve those goals. Creating a vision statement is not a trivial matter and should incorporate the answers to the following questions:

• What do you want from your dental practice?
• Where do you want you and your team to be in 5 years?
• What do you stand for?

Mission Statement

A mission statement is the compass that should guide your business. It is an intimate positioning statement that provides insight into how you will achieve your vision. This statement involves several elements that require introspection, and an understanding of how you want the character of your dental business to be perceived by the world. To create a believable, inspiring mission statement you should reflect on and answer the following questions:

• Why are you in business?
• What are the outcomes you are trying to achieve?
• What are the core values of your business?
• What is your treatment philosophy?
• What is your business philosophy?

Look for Part 3, Coming Soon: Positioning!