The Business of Dentistry – A Seven Part Series: Part 5

Staffing

You have developed your vision and mission statements; you have chosen your positioning and patient segmentation, now you need to build your team to deliver the type of dental experience for which you want to be known. Building a competent, confident, motivated team is the most important element to your success.

• The right people in the right jobs performing the right tasks.
• Each team member needs to be patient-focused—everything about your practice should be tailored to providing your patients with a positive experience.
• Each team member should have a clearly defined role and accountabilities.
• You must continually communicate and train your team on your vision, mission, treatment philosophy, positioning, and segmentation.